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Betty Crocker 1500 Calorie a Day Cookbook

Betty Crocker 1500 Calorie a Day Cookbook( )
Author: Betty Crocker Editors,
Series title:Betty Crocker Cooking Ser.
ISBN:978-0-544-17783-3
Publication Date:Nov 2012
Publisher:Houghton Mifflin Harcourt Publishing Company
Imprint:Betty Crocker
Book Format:Ebook
List Price:USD $19.99
Book Description:

Keep calories under control from breakfast to dinner

For anyone who wants to cut down on their calories without giving up on their favorite foods, Betty Crocker The 1,500 Calories a Day Cookbook is the ultimate resource. The formula is simple: pick any of the great-tasting recipes for breakfast, lunch, dinner, and one or two snacks, and they'll add up to just 1,500 calories. With no hard-to-find ingredients or fancy preparations, these recipes are never difficult...
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Book Details
Pages:336
Author Biography
Betty Crocker Editors (Author)
Betty Crocker, 1921 In 1921, Betty Crocker was created because of a contest that was part of a promotion for Gold Medal Flour. The company needed a name to sign to the letter, accompanying the prize of flour sack pincushions, sent to the thousands of customers that successfully completed a puzzle. They chose the family name of an early director of the Company, William G. Crocker, and the name Betty for its warm and approachable feel. The signature was voted the most distinctive of several submitted by female employees. The pincushion promotion set off a flood of inquiries for reliable and creative cooking advice.

In 1924, Betty Crocker was on a local Minneapolis radio program called "Betty Crocker Cooking School of the Air." The response to the show was positive and it joined the NBC network lineup in 1927. Over the next quarter century, The Cooking School "graduated" more than one million listeners. During the Great Depression, Betty Crocker found ways to help families maintain an adequate diet with low wages and relief foods. In the 1930's and 1940's, Betty Crocker published the meal-planning booklet "Meal Planning on a Limited Budget" and used the booklets and the radio to provide helpful hints to homemakers to make the most of war rationed foods.

In 1945, Betty Crocker was pronounced the "First Lady of Food," in a survey of best-known women in America, following First Lady Eleanor Roosevelt. In 1947, the Betty Crocker Ginger Cake mix was introduced and the name was transformed into a brand name distinguishing a nationally distributed family of products. The growing line of baking mix was an instant hit. In the 1950's, the red spoon logo appeared on the cake mixes and became one of the most recognized brand logos in the world and is a symbol of quality, convenience and reliability. It was also during this time that Betty Crocker moved on to television, hosting her own programs and appearing on many others.

During the 1950's, fam



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