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Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift( )
Author: Kim, W. Chan
Mauborgne, Renée
Publication Date:Sep 2017
Publisher:Hachette Books
Imprint:Hachette Books
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

NEW YORK TIMES BESTSELLER#1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and...
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