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Blue Ocean Strategy

How to Create Uncontested Market Space

Blue Ocean Strategy( )
Author: Mebert, Andreas
Lowe, Stephanie
Series title:The Macat Library
ISBN:978-1-912128-42-6
Publication Date:Jul 2017
Publisher:Macat International Limited
Book Format:Paperback
List Price:USD $8.95
Book Description:

In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.

In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not...
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Book Details
Pages:98
Detailed Subjects: Business & Economics / Commerce
Business & Economics / Economics / General
Physical Dimensions (W X L X H):5.187 x 7.722 x 0.273 Inches
Book Weight:0.3 Pounds

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