Blue Ocean Strategy, Expanded Edition How to Create Uncontested Market Space and Make the Competition Irrelevant |
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Author:
| Kim, W. Chan Mauborgne, Renée A. |
ISBN: | 978-1-62527-449-6 |
Publication Date: | Jan 2015 |
Publisher: | Harvard Business Review Press
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Book Format: | Hardback |
List Price: | USD $32.00 |
Book Description:
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A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents.
Your Guide to Creating Uncontested Market Space--and Making the Competition Irrelevant
This international bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success.
Now updated with a new chapter and additional...
More Description
A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents.
Your Guide to Creating Uncontested Market Space--and Making the Competition Irrelevant
This international bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success.
Now updated with a new chapter and additional content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.