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Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition( 1 customer ratings | )
Author: Kim, W. Chan
Mauborgne, Renée A.
ISBN:978-1-62527-449-6
Publication Date:Jan 2015
Publisher:Harvard Business Review Press
Book Format:Hardback
List Price:USD $32.00
Book Description:

A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents. 

Your Guide to Creating Uncontested Market Space--and Making the Competition Irrelevant 

This international bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. 

Now updated with a new chapter and additional...
More Description

Book Details
Pages:320
Detailed Subjects: Business & Economics / General
Physical Dimensions (W X L X H):6.045 x 9.126 x 1.17 Inches
Book Weight:1.188 Pounds



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