Brand Islam The Marketing and Commodification of Piety |
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| Author:
| Shirazi, Faegheh |
| ISBN: | 978-1-4773-0946-9 |
| Publication Date: | Aug 2016 |
| Publisher: | University of Texas Press
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| Book Format: | Paperback |
| List Price: | USD $24.95 |
Book Description:
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Focusing on the rise of "Brand Islam," this book considers how the highly lucrative marketing of goods and services as "Islamic" or "halal" is reshaping the religious, cultural, and economic lives of Muslim consumers and communities around the globe.
Focusing on the rise of "Brand Islam," this book considers how the highly lucrative marketing of goods and services as "Islamic" or "halal" is reshaping the religious, cultural, and economic lives of Muslim consumers and communities around the globe.