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Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Brandwashed( )
Author: Lindstrom, Martin
Foreword by: Spurlock, Morgan
ISBN:978-0-385-53173-3
Publication Date:Sep 2011
Publisher:Crown/Archetype
Imprint:Currency
Book Format:Hardback
List Price:USD $27.00
Book Description:

From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.   Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full...
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Book Details
Pages:304
Detailed Subjects: Business & Economics / Consumer Behavior
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.4 x 9.6 x 1 Inches
Book Weight:1.13 Pounds
Author Biography
Lindstrom, Martin (Author)
Martin Lindstrom was born in Denmark in 1970. He is the author of Brand Building on the Internet, Clicks, Bricks and Brands, Brandchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands, Brandsense: Building Powerful Brands Through Touch, Taste, Smell, Sight & Sound, Buyology: The Truth About Why We Buy, Brandwash: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, and Small Data: The Tiny Clues that Uncover Huge Trends. He is a columnist for Fast Company, Time Magazine, and Harvard Business Review. His work can also be seen on NBC's Today show. He has appeared in a movie documentary and has made other movie and television appearances. In 2009, Time Magazine included him in their list of the top 100 Most Influential People in The World. He is the founding partner and Chairman of the Board of Buyology Inc. and Director of Brand Sense Agency.



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