Building Communities Social Networking for Academic Libraries |
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| Author:
| Garofalo, Denise |
| Series title: | Chandos Publishing Social Media Ser. |
| ISBN: | 978-1-78063-401-2 |
| Publication Date: | Oct 2013 |
| Publisher: | Elsevier Science & Technology
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| Imprint: | Chandos Publishing |
| Book Format: | Ebook |
| List Price: | USD $80.00USD $96.00 |
Book Description:
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Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in...
More DescriptionSocial media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final section considers the future and asks: 'What's next?'
- Provides information on how to plan, integrate, and assess the use of social media in academic libraries
- Gives examples on the best social media technologies to implement in academic libraries
- Discusses the skills and knowledge required in the academic library to launch a successful social media campaign