Business to Business Market Research Understanding and Measuring Business Markets |
|
| Author:
| Mcneil, Ruth |
| Series title: | Market Research in Practice Ser. |
| ISBN: | 978-0-7494-4364-1 |
| Publication Date: | Aug 2005 |
| Publisher: | Kogan Page, Limited
|
| Book Format: | Paperback |
| List Price: | USD $37.50 |
Book Description:
|
A highly readable sourcebook which looks at new trends and different types of business to business market research, as well as other key topics. Aimed at both students and practitioners.
A highly readable sourcebook which looks at new trends and different types of business to business market research, as well as other key topics. Aimed at both students and practitioners.