Challenges for the Trade of Central and Southeast Europe |
|
| Editor:
| Renko, Sanda
Knezevic, Blazenka
Ghauri, Pervez N. |
| Series title: | International Business and Management Ser. |
| ISBN: | 978-1-306-06493-4 |
| Publication Date: | Jan 2013 |
| Publisher: | Emerald Publishing Limited
|
| Book Format: | Ebook |
| List Price: | USD $124.95 |
Book Description:
|
This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies. Challenges For Trade in Central and Southeast...
More DescriptionThis volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies. Challenges For Trade in Central and Southeast Europe offers insights that will assist retailers, wholesalers and logistics companies in their decision making, as well as exploring macro topics that consider the effects of trade on the economy as a whole. There is much of value for a broad international readership, including academics, practitioners and policy-makers.