Children As Consumers A Psychological Analysis of the Young People's Market |
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| Author:
| Furnham, Adrian
Gunter, Barrie |
| Series title: | International Series in Social Psychology Ser. |
| ISBN: | 978-0-415-18535-6 |
| Publication Date: | Mar 1998 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Paperback |
| List Price: | USD $56.95 |
Book Description:
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Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.
Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.