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Clicks, Bricks, and Brands

The Marriage of Retailer E-Tailer

Clicks, Bricks, and Brands( )
Author: Lindstrom, Martin
ISBN:978-0-7494-3809-8
Publication Date:Aug 2002
Publisher:Kogan Page, Limited
Book Format:Paperback
List Price:USD $22.95
Book Description:

A book that won't age: Each copy includes a code for 4-month membership to DualBook.com, which provides constant online updates and email bulletins to readers Sensible and practical plan to transfer your brand to the electronic age Extremely successful when published in cloth in 2001 Packed with new and updated global cases Contributors Peppers and Rogers [inventors of the ""1-to-1 marketing concept] are two of the world's top marketing and Internet experts This is the world's...
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Book Details
Pages:303
Detailed Subjects: Business & Economics / E-Commerce / General
Physical Dimensions (W X L X H):6.8 x 8.88 x 0.85 Inches
Book Weight:1.42 Pounds
Author Biography
Lindstrom, Martin (Author)
Martin Lindstrom was born in Denmark in 1970. He is the author of Brand Building on the Internet, Clicks, Bricks and Brands, Brandchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands, Brandsense: Building Powerful Brands Through Touch, Taste, Smell, Sight & Sound, Buyology: The Truth About Why We Buy, Brandwash: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, and Small Data: The Tiny Clues that Uncover Huge Trends. He is a columnist for Fast Company, Time Magazine, and Harvard Business Review. His work can also be seen on NBC's Today show. He has appeared in a movie documentary and has made other movie and television appearances. In 2009, Time Magazine included him in their list of the top 100 Most Influential People in The World. He is the founding partner and Chairman of the Board of Buyology Inc. and Director of Brand Sense Agency.



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