Competing on Internet Time Lessons from Netscape and Its Battle with Microsoft |
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| Author:
| Cusumano, Michael A.
Yoffie, David B. |
| ISBN: | 978-0-684-86345-0 |
| Publication Date: | Jan 2000 |
| Publisher: | Free Press
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| Imprint: | Free Press |
| Book Format: | Paperback |
| List Price: | USD $24.95 |
Book Description:
|
How to harness, manipulate, and master the power of the Internet - and beat the competition - using the strategies Netscape used to launch itself to the top of the virtual kingdom.
How to harness, manipulate, and master the power of the Internet - and beat the competition - using the strategies Netscape used to launch itself to the top of the virtual kingdom.