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Competition Demystified

A Radically Simplified Approach to Business Strategy

Competition Demystified( )
Author: Greenwald, Bruce C.
Contribution by: Kahn, Judd
ISBN:978-1-59184-057-2
Publication Date:Aug 2005
Publisher:Penguin Publishing Group
Imprint:Portfolio
Book Format:Hardback
List Price:USD $26.95
Book Description:

Distinguished Columbia Business School lecturer Bruce Greenwald offers a bold new theory of competitive strategy - a theory far more simple and effective than the most well-known ones. Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. A wide range of examples are covered, from retail to telecommunications, and his lessons can be applied to all businesses. This title really...
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Book Details
Pages:288
Detailed Subjects: Business & Economics / Commerce
Business & Economics / Strategic Planning
Business & Economics / Industrial Management
Physical Dimensions (W X L X H):6.201 x 3.611 x 0.523 Inches
Book Weight:1.426 Pounds



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