Competition Demystified A Radically Simplified Approach to Business Strategy |
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| Author:
| Greenwald, Bruce C. |
| Contribution by:
| Kahn, Judd |
| ISBN: | 978-1-59184-057-2 |
| Publication Date: | Aug 2005 |
| Publisher: | Penguin Publishing Group
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| Imprint: | Portfolio |
| Book Format: | Hardback |
| List Price: | USD $26.95 |
Book Description:
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Distinguished Columbia Business School lecturer Bruce Greenwald offers a bold new theory of competitive strategy - a theory far more simple and effective than the most well-known ones. Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. A wide range of examples are covered, from retail to telecommunications, and his lessons can be applied to all businesses. This title really...
More DescriptionDistinguished Columbia Business School lecturer Bruce Greenwald offers a bold new theory of competitive strategy - a theory far more simple and effective than the most well-known ones. Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. A wide range of examples are covered, from retail to telecommunications, and his lessons can be applied to all businesses. This title really does offer a great new way to exploit competitive advantages.