| Consumer Behavior with DDB Needham Data Disk | | | Author:
| Hawkins, Delbert I.
Mothersbaugh, David L.
Best, Roger J. | | ISBN: | 978-0-07-326154-6 | | Publication Date: | Mar 2006 | | Publisher: | McGraw-Hill Higher Education
| | Imprint: | McGraw-Hill/Irwin | | Book Format: | Hardback | | List Price: | USD $132.75USD $165.94 | Book Description:
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