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Contagious

Why Things Catch On

Contagious( )
Author: Berger, Jonah
ISBN:978-1-4423-5938-3
Publication Date:Mar 2013
Publisher:Simon & Schuster Audio
Book Format:Downloadable audio file
List Price:USD $17.95
Author Biography
Berger, Jonah (Author)
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior.

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