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Contagious

Why Things Catch On

Contagious( )
Author: Berger, Jonah
ISBN:978-1-4516-8658-6
Publication Date:May 2016
Publisher:Simon & Schuster
Book Format:Paperback
List Price:USD $16.00
Book Description:

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness). What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products...
More Description

Book Details
Pages:256
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Advertising & Promotion
Business & Economics / Consumer Behavior
Business & Economics / General
Physical Dimensions (W X L X H):5.5 x 8.375 x 0.6 Inches
Book Weight:0.489 Pounds
Author Biography
Berger, Jonah (Author)
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior.

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