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Contagious

Why Things Catch On

Contagious( )
Author: Berger, Jonah
ISBN:978-1-4516-8659-3
Publication Date:Mar 2013
Publisher:Simon & Schuster
Imprint:Simon & Schuster
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

New York Times bestseller. What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the papers own Most E-mailed...
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Author Biography
Berger, Jonah (Author)
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior.

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