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How to Build Word of Mouth in the Digital Age

Contagious( )
Author: Berger, Jonah
Publication Date:Jan 2014
Publisher:Simon & Schuster, Limited
Book Format:Paperback
List Price:Contact Supplier contact
Book Description:

How to make products, ideas and behaviours really catch on.

Book Details
Detailed Subjects: Business & Economics / General
Business & Economics / Consumer Behavior
Business & Economics / Marketing / General
Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):5.118 x 7.795 Inches
Book Weight:0.4 Pounds
Author Biography
Berger, Jonah (Author)
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior.


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