Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Contagious

Why Things Catch On

Contagious( )
Author: Berger, Jonah
ISBN:978-1-4767-7668-2
Publication Date:Dec 2013
Publisher:Simon & Schuster
Book Format:Hardback
List Price:USD $100.00
Book Description:

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has...
More Description

Book Details
Pages:256
Detailed Subjects: Business & Economics / General
Business & Economics / Consumer Behavior
Business & Economics / Advertising & Promotion
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):5.5 x 8.375 x 0.9 Inches
Book Weight:0.77 Pounds
Author Biography
Berger, Jonah (Author)
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior.

030



Featured Books

Parable of the Sower
Butler, Octavia E.
Paperback: $19.99
The Great Gatsby
Fitzgerald, F. Scott
Paperback: $10.99
Master Slave Husband Wife
Woo, Ilyon
Paperback: $19.99

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.