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Cookie Book

More Than 250 of America's Best-Loved Cookies

Cookie Book( )
Author: Betty Crocker Editors,
ISBN:978-0-02-862603-1
Publication Date:Oct 1998
Publisher:John Wiley & Sons, Incorporated
Book Format:Hardback
List Price:USD $23.95
Book Description:

Everyone loves cookies, and with Betty Crocker, everyone can bake them! From novice to pro, these cookies will fill the bill, whether for holiday treats, bake sales, or every-day energizers, these are the cookies you want, with more than 240 to choose from. Every chapter has a most requested cookie, hot from Betty Crocker2s kitchens -- these are the cookies America2s been asking for. There is also an entire chapter for kids, as well as tons of super-easy bar cookies -- just pour, bake...
More Description

Book Details
Pages:352
Detailed Subjects: Cooking / Courses & Dishes / Cookies
Physical Dimensions (W X L X H):8.182 x 10.175 x 0.901 Inches
Book Weight:2.67 Pounds
Author Biography
Betty Crocker Editors (Author)
Betty Crocker, 1921 In 1921, Betty Crocker was created because of a contest that was part of a promotion for Gold Medal Flour. The company needed a name to sign to the letter, accompanying the prize of flour sack pincushions, sent to the thousands of customers that successfully completed a puzzle. They chose the family name of an early director of the Company, William G. Crocker, and the name Betty for its warm and approachable feel. The signature was voted the most distinctive of several submitted by female employees. The pincushion promotion set off a flood of inquiries for reliable and creative cooking advice.

In 1924, Betty Crocker was on a local Minneapolis radio program called "Betty Crocker Cooking School of the Air." The response to the show was positive and it joined the NBC network lineup in 1927. Over the next quarter century, The Cooking School "graduated" more than one million listeners. During the Great Depression, Betty Crocker found ways to help families maintain an adequate diet with low wages and relief foods. In the 1930's and 1940's, Betty Crocker published the meal-planning booklet "Meal Planning on a Limited Budget" and used the booklets and the radio to provide helpful hints to homemakers to make the most of war rationed foods.

In 1945, Betty Crocker was pronounced the "First Lady of Food," in a survey of best-known women in America, following First Lady Eleanor Roosevelt. In 1947, the Betty Crocker Ginger Cake mix was introduced and the name was transformed into a brand name distinguishing a nationally distributed family of products. The growing line of baking mix was an instant hit. In the 1950's, the red spoon logo appeared on the cake mixes and became one of the most recognized brand logos in the world and is a symbol of quality, convenience and reliability. It was also during this time that Betty Crocker moved on to television, hosting her own programs and appearing on many others.

During the 1950's, fam



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