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Corporate Brand Personality

Re-Focus Your Organization's Culture to Build Trust, Respect and Authenticity

Corporate Brand Personality( )
Author: Everett, Lesley
Foreword by: Woodward, Clive
ISBN:978-0-7494-7137-8
Publication Date:Feb 2016
Publisher:Kogan Page, Limited
Book Format:Paperback
List Price:USD $29.99
Book Description:

Re-focus and re-align your organization's corporate culture to compete in today's business world, where trust, respect and strong values, are in increasing demand.

Book Details
Pages:208
Detailed Subjects: Business & Economics / Public Relations
Business & Economics / Marketing / General
Business & Economics / Organizational Behavior
Physical Dimensions (W X L X H):6.1 x 9.25 x 0.39 Inches
Book Weight:0.73 Pounds



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