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Creating the Marketing Experience

New Strategies for Building Relationships with Your Target Market

Creating the Marketing Experience( )
Author: Marconi, Joe
ISBN:978-0-324-20544-2
Publication Date:Aug 2005
Publisher:Cengage South-Western
Book Format:Hardback
List Price:USD $71.95
Book Description:

Companies small and large are concerned about the increased difficulty in developing marketing vehicles that cut through the clutter and make a positive impact on sales-resistant prospects. To promote products effectively and optimize results, marketers must use all of the tools at their disposal in an integrated plan. In his latest book, marketing and PR authority Joe Marconi helps companies create and maintain an effective marketing experience. Noting that marketing productivity is...
More Description

Book Details
Pages:336
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):5.928 x 9.204 x 1.287 Inches
Book Weight:1.5 Pounds



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