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Creativity on Demand

The Dilemmas of Innovation in an Accelerated Age

Creativity on Demand( )
Author: Wilf, Eitan Y.
ISBN:978-0-226-60697-2
Publication Date:Feb 2019
Publisher:University of Chicago Press
Book Format:Paperback
List Price:USD $30.00
Book Description:

Business consultants everywhere preach the benefits of innovation--and promise to help businesses reap them. A trendy industry, this type of consulting generates courses, workshops, books, and conferences that all claim to hold the secrets of success. But what promises does the notion of innovation entail? What is it about the ideology and practice of business innovation that has made these firms so successful at selling their services to everyone from small start-ups to Fortune 500...
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