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Crisis Marketing
When Bad Things Happen to Good Companies
Crisis Marketing
(
)
Author:
Marconi, Joe
ISBN:
978-0-8442-3237-9
Publication Date:
Jan 1998
Publisher:
McGraw-Hill Companies, The
Book Format:
Hardback
List Price:
USD $34.95
Book Description:
Buy Now
Book Details
Pages:
256
Detailed Subjects:
Business & Economics / Marketing / General
Business & Economics / Decision-Making & Problem Solving
Physical Dimensions
(W X L X H)
:
6.3 x 9.3 x 0.87 Inches
Book Weight:
0.062 Pounds
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