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Crisis Marketing

When Bad Things Happen to Good Companies

Crisis Marketing( )
Author: Marconi, Joe
ISBN:978-0-8442-3237-9
Publication Date:Jan 1998
Publisher:McGraw-Hill Companies, The
Book Format:Hardback
List Price:USD $34.95
Book Description:

Book Details
Pages:256
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Decision-Making & Problem Solving
Physical Dimensions (W X L X H):6.3 x 9.3 x 0.87 Inches
Book Weight:0.062 Pounds



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