Customer-Centric Marketing A Pragmatic Framework |
|
| Author:
| Ravi, R.
Sun, Baohong |
| Series title: | The MIT Press Ser. |
| ISBN: | 978-0-262-33346-7 |
| Publication Date: | Mar 2016 |
| Publisher: | MIT Press
|
| Book Format: | Digital download and online |
| List Price: | USD $35.00 |
Book Description:
|
State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans.
State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans.