Data Warehousing The Route to Mass Communication |
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| Author:
| Kelly, Sean |
| ISBN: | 978-0-471-96328-8 |
| Publication Date: | Jul 1996 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $105.00 |
Book Description:
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Though companies have amassed an enormous amount of data, they haven′t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance.
Though companies have amassed an enormous amount of data, they haven′t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance.