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Defending Your Brand Against Imitation

Consumer Behavior, Marketing Strategies and Legal Issues

Defending Your Brand Against Imitation( )
Author: Zaichkowsky, Judith L.
ISBN:978-0-89930-829-6
Publication Date:Jan 1995
Publisher:ABC-CLIO, LLC
Imprint:Greenwood
Book Format:Hardback
List Price:USD $49.95


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