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Defending Your Brand Against Imitation
Consumer Behavior, Marketing Strategies and Legal Issues
Defending Your Brand Against Imitation
(
)
Author:
Zaichkowsky, Judith L.
ISBN:
978-0-89930-829-6
Publication Date:
Jan 1995
Publisher:
ABC-CLIO, LLC
Imprint:
Greenwood
Book Format:
Hardback
List Price:
USD $49.95
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Book Details
Pages:
188
Detailed Subjects:
Law / Intellectual Property / General
Law / Intellectual Property / Patent
Law / Intellectual Property / Trademark
Law / Business & Financial
Business & Economics / Consumer Behavior
Business & Economics / Marketing / General
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