Deluxe How Luxury Lost Its Luster |
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| Author:
| Thomas, Dana |
| Series title: | Thorndike Nonfiction Ser. |
| ISBN: | 978-1-4104-0403-9 |
| Publication Date: | Jan 2008 |
| Publisher: | Thorndike Press
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| Book Format: | Hardback |
| List Price: | USD $31.95 |
Book Description:
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There was a time when luxury was available only to the world of old money and royalty. It was a lifestyle that denoted a history of tradition, superior quality, and a pampered buying experience. Today's luxury marketplace is run by massive corporations focused only on growth, visibility, brand awareness, and profits - and targeted mainly toward the middle class. Journalist Dana Thomas traveled the world to deliver a hard-hitting look at the world of "New Luxury."
There was a time when luxury was available only to the world of old money and royalty. It was a lifestyle that denoted a history of tradition, superior quality, and a pampered buying experience. Today's luxury marketplace is run by massive corporations focused only on growth, visibility, brand awareness, and profits - and targeted mainly toward the middle class. Journalist Dana Thomas traveled the world to deliver a hard-hitting look at the world of "New Luxury."