Design Management Managing Design Strategy, Process and Implementation |
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Author:
| Best, Kathryn |
Series title: | Required Reading Range Ser. |
ISBN: | 978-2-940373-12-3 |
Publication Date: | Nov 2006 |
Publisher: | Bloomsbury Academic & Professional
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Imprint: | Fairchild Books |
Book Format: | Paperback |
List Price: | USD $52.50 |
Book Description:
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Design Management: Managing Design Strategy, Process and Implementationis a guide to the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design.The book explores the broadening role of design in business, as an increasingly integral part of the decision-making processes. Opening with a contextual overview of the subject, it explores the stages involved in the application of design to...
More DescriptionDesign Management: Managing Design Strategy, Process and Implementationis a guide to the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design.The book explores the broadening role of design in business, as an increasingly integral part of the decision-making processes. Opening with a contextual overview of the subject, it explores the stages involved in the application of design to business. Areas of key practical skill are outlined to bridge the gap between creativity management, academic theory and professional practice. Each topic is accompanied by key questions about the issues raised and professional case studies and interviews demonstrate the knowledge and practices described.