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Effective Fund-Raising Management

Effective Fund-Raising Management( )
Author: Kelly, Kathleen S.
ISBN:978-0-585-18229-2
Publication Date:Jan 1998
Publisher:Lawrence Erlbaum Associates, Incorporated
Book Format:Ebook
List Price:USD $135.00
Book Description:

In a ground-breaking departure from existing works, almost all of which are how-to manuals based on anecdotal evidence, this is the first academic textbook on fund raising. By integrating practical knowledge with social science theory and research, it presents a comprehensive approach to the function, from its legal and ethical principles to the managerial process by which gifts are raised. Territory previously uncharted in the literature is explored, such as the historical and...
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