Fernando Romero EnterprisE

This book will represent one of the most effective and extravagant visions of architecture, one that links the new generations and the old world. In the past few years, Mexico has brought to light a new generation of architects whose extraordinary vision and productivity has positioned the country among the most creative design cultures of the world. Under his own firm FR-EE, since 2000 Fernando Romero has designed and created a number of projects which represent a new vision of Mexican and world architecture. Romero's approach to architecture is innovative and an inspirational tool for empowering future generations. The volume will focus on three themes that intertwine throughout the content of the book. On-site photographs (mainly aerial views) highlight the different places where FR-EE works, from urban centers to the desert. The location is what drives FR-EE's creative work, while the practice strives to investigate the dynamic forces of each site and client. Inspirational photographs give the reader a vision of how Romero's perspective shifts between different focuses of references, and reimagines them in new symbolic visions of the world (from monuments to colors, from natural elements to animals). The images include renderings, photographs, diagrams, plans, and sections. The projects are presented in situ and through architectural drawings, so as to explain the projects' concepts and contents.