Finding Betty Crocker The Secret Life of America's First Lady of Food |
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| Author:
| Marks, Susan |
| ISBN: | 978-1-4223-6599-1 |
| Publication Date: | Aug 2007 |
| Publisher: | DIANE Publishing Company
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| Book Format: | Hardback |
| List Price: | USD $23.00 |
Book Description:
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Reveals how a fictitious spokesperson was enthusiastically welcomed into kitchens & shopping carts across the nation. ¿Betty¿ was chosen as a first name, & paired it with Crocker, after William Crocker, a co. dir. She would be a ¿friend¿ to consumers in search of advice on baking, & their personal lives. Soon she had her own nat. radio show, which during the great Depression & WW2 broadcast money-saving recipes, rationing tips, & hope. Her first cookbook was released in 1950. Today,...
More DescriptionReveals how a fictitious spokesperson was enthusiastically welcomed into kitchens & shopping carts across the nation. ¿Betty¿ was chosen as a first name, & paired it with Crocker, after William Crocker, a co. dir. She would be a ¿friend¿ to consumers in search of advice on baking, & their personal lives. Soon she had her own nat. radio show, which during the great Depression & WW2 broadcast money-saving recipes, rationing tips, & hope. Her first cookbook was released in 1950. Today, over 200 products bear the name of Betty Crocker, along with thousands of recipe booklets & cookbooks,, & a newspaper column. Betty Crocker is one of the most successful branding campaigns the world has ever know. Illustrations.