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Finding Betty Crocker

The Secret Life of America's First Lady of Food

Finding Betty Crocker( )
Author: Marks, Susan
Publication Date:Aug 2007
Publisher:DIANE Publishing Company
Book Format:Hardback
List Price:USD $23.00
Book Description:

Reveals how a fictitious spokesperson was enthusiastically welcomed into kitchens & shopping carts across the nation. ¿Betty¿ was chosen as a first name, & paired it with Crocker, after William Crocker, a co. dir. She would be a ¿friend¿ to consumers in search of advice on baking, & their personal lives. Soon she had her own nat. radio show, which during the great Depression & WW2 broadcast money-saving recipes, rationing tips, & hope. Her first cookbook was released in 1950. Today,...
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