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Finding Betty Crocker

The Secret Life of America's First Lady of Food

Finding Betty Crocker( )
Author: Marks, Susan
ISBN:978-1-4391-0401-9
Publication Date:May 2010
Publisher:Simon & Schuster
Imprint:Simon & Schuster
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

IN 1945, FORTUNE MAGAZINE named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America's First Lady of Food. Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty...
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Book Details
Pages:288



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