Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Flagship Marketing

Concepts and Places

Flagship Marketing( )
Editor: Kent, Tony
Brown, Reva
Series title:Routledge Advances in Management and Business Studies
ISBN:978-0-203-88708-0
Publication Date:Mar 2009
Publisher:Taylor & Francis Group
Imprint:Routledge
Book Format:Digital (delivered electronically)
List Price:USD $54.95
Book Description:

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and...
More Description

Book Details
Pages:224
Detailed Subjects: Business & Economics / Marketing / General



Featured Books

Sense and Sensibility
Austen, Jane
Hardback: $20.00
The Great Gatsby
Fitzgerald, F. Scott
Paperback: $10.99
Northanger Abbey
Austen, Jane
Paperback: $7.99

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.