Focus Groups in Social Research |
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| Author:
| Bloor, Michael
Frankland, Jane
Thomas, Michelle
Stewart, Kate |
| Series title: | Introducing Qualitative Methods Ser. |
| ISBN: | 978-0-7619-5742-3 |
| Publication Date: | Mar 2001 |
| Publisher: | SAGE Publications, Limited
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| Book Format: | Hardback |
| List Price: | USD $240.00 |
Book Description:
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There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.
The authors use examples, drawn from their own focus groups...
More Description
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.
The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover