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Focus Groups in Social Research

Focus Groups in Social Research( )
Author: Bloor, Michael
Frankland, Jane
Thomas, Michelle
Robson, Kate
Stewart, Kate
Series title:Introducing Qualitative Methods Ser.
ISBN:978-0-7619-5743-0
Publication Date:Mar 2001
Publisher:SAGE Publications, Limited
Book Format:Paperback
List Price:USD $66.00
Book Description:

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.

The authors use examples, drawn from their own focus groups...
More Description

Book Details
Pages:120
Detailed Subjects: Social Science / Methodology
Social Science / Research
Physical Dimensions (W X L X H):6 x 9 x 0.4 Inches
Book Weight:0.236 Pounds



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