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Focus Groups in Social Research

Focus Groups in Social Research( )
Author: Bloor, Michael
Thomas, Michelle
Stewart, Kate
Frankland, Jane
Robson, Kate
ISBN:978-1-84787-619-5
Publication Date:Jan 2001
Publisher:SAGE Publications, Incorporated
Book Format:Ebook
List Price:USD $119.00
Book Description:

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.

The authors use examples, drawn from their own focus groups...
More Description

Book Details
Pages:120
Detailed Subjects: Social Science / Methodology
Social Science / Research
Physical Dimensions (W X L X H):6.14 x 9.21 Inches



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