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Food and Wine Events in Europe

A Stakeholder Approach

Food and Wine Events in Europe( )
Editor: Cavicchi, Alessio
Santini, Cristina
Series title:Routledge Advances in Event Research Ser.
ISBN:978-0-415-82781-2
Publication Date:Apr 2014
Publisher:Routledge
Book Format:Hardback
List Price:USD $148.00
Book Description:

Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing typical product awareness and demand.

This book for the first time illustrates the positive and negative impacts of food and wine events from a stakeholder perspective by highlighting...
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