| Getting the Best from Your Ad Agency Everything Marketers Need to Know about Working with Agencies - from Creative, Media Planning, Budgeting and Market Strategy to Campaign Execution and Evaluation | | | Author:
| Marconi, Joe | | ISBN: | 978-1-55738-179-8 | | Publication Date: | Mar 1991 | | Publisher: | McGraw-Hill School Education Group
| | Imprint: | Irwin Professional Publishing | | Book Format: | Hardback | | List Price: | USD $24.95 |
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