Grapevine Why Buzz Was a Fad but Word of Mouth Is Forever |
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| Author:
| Butman, John
Balter, Dave |
| ISBN: | 978-1-59184-228-6 |
| Publication Date: | Jun 2008 |
| Publisher: | Penguin Publishing Group
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| Imprint: | Portfolio |
| Book Format: | Paperback |
| List Price: | USD $15.00 |
Book Description:
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Balter harnesses the power of word-of-mouth marketing, showing how it is more believable than paid endorsement.
Balter harnesses the power of word-of-mouth marketing, showing how it is more believable than paid endorsement.