Guerrilla Publicity

Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum DollarsIncludes Podcasts, Blogs, and Media Training for the Digital Age

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Author:

Levinson, Jay Conrad
Frishman, Rick
Lublin, Jill
Steisel, Mark

ISBN:

978-1-58062-682-8

Publication Date:

May 2002

Publisher:

Adams Media Corporation

Book Format:

Hardback

List Price:

USD $12.95

Book Description:

Book Details

Pages:	304
Detailed Subjects:	Business & Economics / Public Relations Business & Economics / Advertising & Promotion Business & Economics / Marketing / General
Physical Dimensions (W X L X H):	6.125 x 9.25 x 0.94 Inches
Book Weight:	0.94 Pounds

Author Biography

Levinson, Jay Conrad (Author)

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

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