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Handbook on Business-to-Business Marketing

Handbook on Business-to-Business Marketing( )
Editor: Lilien, Gary L.
Grewal, Rajdeep
Series title:Research Handbooks in Business and Management Ser.
ISBN:978-1-78100-244-5
Publication Date:Feb 2012
Publisher:Edward Elgar Publishing, Incorporated
Book Format:Ebook
List Price:USD $309.00
Book Description:

Contributors: M. Ahearne, S. Albers, K.D. Antia, R. Banerjee, R. Baxter, J.T. Beck, M. Bergen, T. Bornemann, D. Bowman, K. Bradford, S.P. Brown, F. Cespedes, J.D. Chandler, R.K. Chandy, R.G. Cooper, A.T. Coughlan, G.E. Cressman Jr, S. Dutta, L. Fahey, S. Ganesan, M. Ghosh, S. Gopalakrishna, A. Griffin, E. Haruvy, H. Ho, C. Homburg, S. Jap, G. John, W.J. Johnston, K. Joseph, K.L. Keller, P. Kotler, V. Kumar, S.K. Lam, S.E. Lorimer, R.F. Lusch, M.K. Mantrala, D. Marinova, J.J. Mohr, N.A....
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