Health Services Marketing A Practitioner's Guide |
|
| Author:
| Thomas, Richard K. |
| ISBN: | 978-0-387-73604-4 |
| Publication Date: | Oct 2007 |
| Publisher: | Springer New York
|
| Imprint: | Springer |
| Book Format: | Paperback |
| List Price: | USD $69.99 |
Book Description:
|
For today's busy health care professional, clinical expertise is not enough: one also has to know the market. Richard Thomas's step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques.
For today's busy health care professional, clinical expertise is not enough: one also has to know the market. Richard Thomas's step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques.