Hello, My Name Is Awesome How to Create Brand Names That Stick |
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| Author:
| Watkins, Alexandra |
| ISBN: | 978-1-62656-186-1 |
| Publication Date: | Sep 2014 |
| Publisher: | Berrett-Koehler Publishers, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $16.95 |
Book Description:
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Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even non-creative types-can create memorable and effective brand names. No degree in linguistics required.
Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even non-creative types-can create memorable and effective brand names. No degree in linguistics required.