How to Catch the Big Idea The Strategies of the Top-Creatives |
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| Author:
| Langwost, Ralf |
| Foreword by:
| Hegarty, John |
| ISBN: | 978-3-89578-238-1 |
| Publication Date: | Jan 2005 |
| Publisher: | Publicis MCD Werbeagentur GmbH
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| Book Format: | Hardback |
| List Price: | USD $55.00 |
Book Description:
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Whoever wants to learn from the world#65533;s top creative experts will love this book. It shows how those involved in the creative process can effectively and clearly optimize their own working methods. "How to Catch the Big Idea" provides practical, powerful and inspiring impetus for the reader#65533;s daily business.
Whoever wants to learn from the world#65533;s top creative experts will love this book. It shows how those involved in the creative process can effectively and clearly optimize their own working methods. "How to Catch the Big Idea" provides practical, powerful and inspiring impetus for the reader#65533;s daily business.