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How to Develop and Promote Successful Seminars and Workshops

The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences

How to Develop and Promote Successful Seminars and Workshops( )
Author: Shenson, Howard L.
ISBN:978-0-471-52709-1
Publication Date:Jan 1991
Publisher:John Wiley & Sons, Incorporated
Book Format:Paperback
List Price:USD $53.00
Book Description:

A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than...
More Description

Book Details
Pages:288
Detailed Subjects: Education / Reference
Physical Dimensions (W X L X H):6.903 x 9.965 x 0.729 Inches
Book Weight:1.125 Pounds



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