How to Fix Radio Shack and Your Store Brainstroming Ideas for the New Reality |
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Author:
| Chiaffarano MBA, Nat |
ISBN: | 978-1-62867-301-2 |
Publication Date: | Apr 2015 |
Publisher: | Progressive Business Consulting, Incorporated
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Book Format: | Ebook |
List Price: | USD $9.99 |
Book Description:
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Learn to Compete in the Post-recessionary, Experience-driven Economy. The obvious lesson learned from the retail results over the last 10 years is that consumers are spending judiciously, and searching for convenience and the best values. What is also becoming clear is that consumers want fast, convenient access to a wide selection of competitively priced, quality merchandise and wraparound support services, and that retailers are crossing traditional category lines to capture...
More DescriptionLearn to Compete in the Post-recessionary, Experience-driven Economy. The obvious lesson learned from the retail results over the last 10 years is that consumers are spending judiciously, and searching for convenience and the best values. What is also becoming clear is that consumers want fast, convenient access to a wide selection of competitively priced, quality merchandise and wraparound support services, and that retailers are crossing traditional category lines to capture consumer dollars and maintain their interest.Due to consumer demand for wireless products and services, as well as rapid consumer acceptance of new digital technology products, the consumer electronics retail business continues to be highly competitive. It is driven primarily by technology and short product cycles, and convenient online access from companies such as Amazon.In the consumer electronics retail business, competitive factors include convenient retail locations, price, quality, features, product availability, consumer services, distribution capability, brand reputation and the number of online competitors. All businesses compete in a world in which, fairly quickly, competitors will copy, or improve upon, our unique values or competitive advantages. Consequently, it is vitally important to combat this inevitable loss of advantage or uniqueness, by continually developing new value and benefits in existing products and services and/or developing new products and service bundles to remain in the market leader position. Learn how to use progressive differentiation strategies to create unique in-store experiences and a sustainable competitive advantage for your retail business. Use the glossary of brainstorming concepts provided in this book to help your team to develop new product and service bundles, new features, and new benefits, as you focus continually on the changing needs, wants and desires of your targeted market and ideal customer profile. The objective of this book is to be thought-provoking and to facilitate creative idea generation.