How to Write Successful Fundraising Letters |
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| Author:
| Warwick, Mal |
| Series title: | The Jossey-Bass Nonprofit Guidebook Ser. |
| ISBN: | 978-0-7879-9908-7 |
| Publication Date: | Mar 2008 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Jossey-Bass |
| Book Format: | Paperback |
| List Price: | USD $36.95 |
Book Description:
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In this revised and expanded edition of his bestselling book, Mal Warwick provides fundraisers with even more essential tools for making their direct marketing program a success. He provides both general advice about the most effective direct mail strategies and specific guidance for readers interested in the details of a direct mail campaign.
In this revised and expanded edition of his bestselling book, Mal Warwick provides fundraisers with even more essential tools for making their direct marketing program a success. He provides both general advice about the most effective direct mail strategies and specific guidance for readers interested in the details of a direct mail campaign.