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Ideas Que Pegan

Ideas Que Pegan( )
Author: Heath, Chip
Heath, Dan
ISBN:978-84-8356-583-4
Publication Date:Jan 2007
Publisher:LID Publishing
Book Format:Paperback
List Price:USD $24.00
Book Description:

Una buena idea puede cambiarlo todo. Si quieres tener ideas poderosas y comunicarlas de manera efectiva para conseguir un cambio de conducta o modificar las opiniones de tus empleados, compradores, hijos, lectores o alumnos, Ideas que pegan es tu libro.Provocativo, de amplias miras y divertido, los autores muestran los principios vitales de las ideas ganadoras a través de seis claves concretas para hacer que tus mensajes sean pegadizos. Ilustrado con ejemplos de sectores muy diversos...
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Book Details
Pages:304
Physical Dimensions (W X L X H):6 x 9 Inches
Book Weight:1.06 Pounds
Author Biography
Heath, Chip (Author)
Chip Heath, is an American bestselling author, and speaker. He, along with his brother Dan Heath, has co-authored three books, Switch: How to Change Things When Change Is Hard, Made to Stick: Why Some Ideas Survive and Others Die, and Decisive. He is also a columnist for Fast Company magazine. Made to Stick, was named the Best Business Book of the Year, was on the BusinessWeek bestseller list for 24 months, and has been translated into 29 languages. In 2013, his title Decisive made The New York Times Best Seller List.

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