If You've Seen One, You've Seen the Mall Europeans and American Mass Culture |
|
| Author:
| Kroes, Rob |
| ISBN: | 978-0-252-06532-3 |
| Publication Date: | May 1996 |
| Publisher: | University of Illinois Press
|
| Book Format: | Paperback |
| List Price: | USD $28.00 |
Book Description:
|
The Dutch scholar Rob Kroes argues that American culture is ''modular,'' continually fragmenting, disassembling, and reassembling itself--and in the process creating something new. In a series of topical essays that show why he is one of Europe's leading authorities on American culture, Kroes probes trends in American advertising, the image of the ......
The Dutch scholar Rob Kroes argues that American culture is ''modular,'' continually fragmenting, disassembling, and reassembling itself--and in the process creating something new. In a series of topical essays that show why he is one of Europe's leading authorities on American culture, Kroes probes trends in American advertising, the image of the ......